QTrak
Building a Pipeline From Scratch
How QTrak built a pipeline from scratch and booked 240 meetings in Higher Education
Founded in
2012
Industries
IT Services, Internal Logistics
Verticals Served
Mailrooms & Receiving Departments, Colleges & Universities, Hotels & Conference Centers, Multifamily Residential, Healthcare, Boarding Schools & School Districts, Sports Arenas & Stadiums
Website
qtrak.netAbout QTrak
QTrak makes it simple for organizations to track every package from the loading dock to the recipient’s hands. The company serves over 850 customers with a suite of solutions for corporate mailrooms, universities, hotels, hospitals, and residential communities.
QTrak’s Mobile App turns any iOS or Android device into a scanner, syncing to a secure cloud database in real time. No complicated setup, no expensive hardware – just a system that works.
Beyond the QTrak MobileApp, the company provides Package Pod smart lockers, HD Mail high-density mailbox systems, and add-on modules for inventory and work order management.
What QTrak Is Saying
“Our biggest challenge was time. As we grew, managing meetings took up the majority of our day – there was nothing left for prospecting. Growth Era solved that. They’re out there setting meetings for us while we focus on closing. And it’s generated a ton of meetings for us.”
Zach Shapiro, VP of Sales, QTrak & Key Business Solutions
Growth Challenges
Success was eating the time QTrak needed to accelerate growth.
QTrak had a product people loved and a reputation built on referrals and trade shows. The problem wasn’t the product, it was gaining a steady volume of new customer opportunities to scale growth.
As Zach, their VP of Sales, put it: the more the business grew, the less time there was to prospect. Customer calls filled the calendar. Follow-ups piled up. Cold outreach never happened.
The Solution
Hand the top of the funnel to a team that lives there.
The answer wasn’t to hire more salespeople. It was to stop asking the sales team to do two jobs at once. Growth Era took over the top of the funnel entirely, running a targeted outreach campaign into Higher Education – going after Mailroom Managers and mail operations professionals at colleges and universities across the US.
The Results
Activated Leads
Meetings Booked
Meetings Attended
Show Rate
Multiple deals closed directly from cold outbound
Multiple proposals issued to prospects who came through Growth Era meetings
What Growth Era Unlocked with QTrak
A New Customer Acquisition Channel
QTrak closed multiple deals that came directly from cold outreach – customers who never would have found them through referrals or trade shows. It proved the model works.
A Pipeline Full of Active Proposals
Meetings that converted to active proposals represent real pipeline – opportunities that are still in play and working through QTrak’s sales process.
Established Brand Presence in Higher Ed
Reaching hundreds of institutions across the US put QTrak on the radar of buyers who had only ever known the big names. That kind of awareness doesn’t show up in a spreadsheet, but it compounds over time.
A Sales Team That Could Focus on Closing
Zach said it best: as long as they can get in front of people, they back themselves to win. Growth Era made sure that kept happening – so the sales team could stay focused on closing instead of chasing their next conversation.
What's Next
One playbook, many markets. Higher Ed was just the start. QTrak has a strong product that works across multiple verticals – multifamily residential, healthcare, hospitality, sports venues. The playbook is proven. Now it’s about running it in more markets.
