SPI Automation
SPI Automation revitalizes sales process and adds millions to their sales pipeline
SPI Automation is a renowned control system integrator specializing in innovative automated solutions across various industries. With expertise in material handling, machine control, and process control, SPI Automation delivers tailored solutions to meet diverse client needs. SPI Automation's commitment to excellence and reliability has made it a trusted partner for businesses seeking cutting-edge automation solutions.
Founded In
1994
Industry
Manufacturing
Verticals
Food and Beverage, Pharmaceutical/Nutraceutical, Aerospace, Automotive, Construction Manufacturing
Website
spiautomation.comWhat SPI Automation is saying
Prior to working with Growth Era, we were having quite a difficult time finding and engaging the right contacts. Their ability to zone into exactly what we are looking for from an ideal customer profile and the accuracy with how they do it makes it very easy for us and takes away a lot of mental activity which we can use for other parts of our business.
Growth Challenges
Like the majority of manufacturing companies, SPI Automation largely relied on word of mouth, sellers-doers and the occasional trade show or networking event and peer group to engage with new potential customers. The limited prospecting activity made it difficult to build a fresh sales pipeline for growth. In addition, limited direct exposure to buyers in the market made it a struggle to keep up with the latest trends and buyer priorities in order to keep an edge over the competition.
SPI’s key growth challenges
The Solution
SPI Automation realized it needed a way to consistently reach into the market to gain insights, learn and provide new sales opportunities to the team. Growth Era’s deep experience in outbound sales development and ‘complete department’ business model were attractive to SPI. In addition, Growth Era’s solution was significantly more cost efficient versus trying to build and manage an outbound function in-house and could be implemented within 4 weeks.
Executing Cold Outreach
Growth Era’s operational framework ensures that the recruitment and training of Sales Development Representatives (SDRs) remains an ongoing process. Through the SDR Training Academy, Growth Era implements a structured screening procedure, guaranteeing that SDRs are fully prepared for outreach activities before they are allocated to specific accounts. This approach effectively addressed SPI Automation’s challenges in executing sales initiatives and engaging with prospective clients.
Sales Playbook & Tech Stack
Growth Era leveraged a combination of market research tools, sales engagement platforms, copywriting AI and email and LinkedIn outreach tools, to craft a Sales Development Playbook with personalized messaging and build targeted lead lists for SPI Automation. By harnessing these tools alongside their expertise in understanding SPI’s target audience, Growth Era ensured that messaging resonated effectively with prospects’ needs and pain points, while also identifying high-quality leads most likely to convert into customers.
Cultivating Multiple Target Segments
In addition to crafting tailored messaging and communication strategies to resonate with SPI’s target audience, Growth Era demonstrated versatility in targeting different audiences, recognizing that different market segments may have distinct pain points, challenges, and needs. By leveraging their understanding of these nuances, Growth Era adapted the outreach messages and value propositions to address the specific concerns of each audience effectively. This versatility allowed SPI to engage with a diverse range of prospects across various industries and verticals, maximizing the impact and broadening their reach in the market.
Increasing Market Presence
Over the span of several years collaborating with Growth Era, SPI Automation gained a consistent focus on prospecting into its target markets, leading to a notable surge in traction and widespread recognition within the Utah market and neighboring states. This resulted in heightened visibility for SPI Automation’s offerings and capabilities. Moreover, the expanded reach and reputation gained through Growth Era’s outreach facilitated new opportunities for SPI Automation to forge valuable partnerships and drive sustained growth in their target markets.
The Results
Leads Developed
Meetings Scheduled
Meetings Attended
Show Rate
The Next Level
The continued growth outlook for SPI Automation is strong, sustained by a high level of confidence in Growth Era‘s capabilities to drive and execute outbound sales development as a continuous function.
Working with Growth Era, SPI remains focused on new customer growth and building upon its market presence.
SPI Automation is now fully equipped to stay out in front of its target markets, keeping its hand extended to serve companies where its solutions can make transformational impacts on success.
